Following its aggressive marketing strategy, Emami is planning to change the seven in one oil to a Rs. 200 crore product within three years. In the past three years, the brand has been growing at a 30 per cent CAGR and has a total worth of Rs. 80 crores. The haircare portfolio of the firm […]
FMCG’s digital ambition; not relying on supermarkets for promotion
As the rate of online transactions increase exponentially, the chances increasing sales through better conversion rates by making judicious use of the technology is at one’s disposal. Emerging as one of the highest spending industries on digital media, FMCG’s 33 per cent of the spends are directed towards the digital budget. Incidentally, it is the […]
Horlicks up for a new suitor, Nestle, Unilever among others bid in the initial round
Started by two British-born men, James and William Horlick in 1873, Horlicks is a malt-based drink that is now amongst the biggest businesses that GSK has, in India. The drink came on the Indian turf during World War I with the British soldiers. Presently, three of the biggest FMCG players in the Indian market, Nestle, […]
As a part of expansion plan, Sahara Parivar to open 30,000 Sahara Q shops
Sahara India Pariwar which is back on a growth trajectory, has planned extensive expansions prospects. Sahara Parivar’s FMCG division- ‘Sahara Q’ would be leading this expansion from the front. Sahara has plans of having 30,000 Sahara Q shops by the end of year 2016. In a news release, Sahara Pariwar declared that as of now, […]